Marketing GenieGive every inquiry a next step.
Keep lead stages, notes and follow-up dates together. See which conversations need attention and pick up where you left off.
Explore lead follow-upFor daycare, boarding and grooming businesses
Four questions.
One morning look.
Every owner asks the same four things. Bring your numbers into focus, see what needs attention, and know where to look next.
Early access by invitation. Built for the way you work.
How is money?
$78,234On target
Bark Metrics
How full are we?
62%Under target
Bark Metrics
Are we staffed right?
41.5%Over target
Labor Intelligence
Who is coming?
23 leads6 due today
Marketing Genie
An illustrative month. Sample figures, not live business data.
Pick a question
See the answer, in plain language.
From the big picture to the detail behind it. Choose a question to explore.
01How is money?
02How full are we?
03Are we staffed right?
04Who is coming?
05What should we charge?
Product illustrations with sample figures. Your workspace uses your own data and targets.
Bark MetricsIllustrative exampleYour business at a glance
Example monthRevenue, with context.
Revenue$78,234
On targetTarget $75,000Above target $3,234
One number is a starting point.Compare the recorded result with your target, then open the measure to investigate.
Bark Metrics puts performance, targets and comparisons together, so a number comes with the context you need.
Bark MetricsIllustrative exampleMeasures against your targets
Example monthScorecard
Boarding occupancy62%
Under targetTarget ≥ 80%Daycare occupancy84%
On targetTarget ≥ 80%Average sale—
No data yetTarget ≥ $100Missing is different from zero.See what needs attention and where more information is still needed.
Bark Metrics compares each service with its own target. Open a measure to look at the detail behind the result.
Labor IntelligenceIllustrative exampleCompare locations
Example pay periodLabor share, in view.
Example location ALabor cost as a share of revenue
41.5%Over targetExample location BLabor cost as a share of revenue
38%Within targetExample location CPay-period report missing
—No data yetSee the cost. Check the coverage.Use hours, pet volume and your benchmarks together when reviewing staffing.
Labor Intelligence brings payroll, hours, pet volume and staffing plans into one workspace.
Marketing GenieIllustrative exampleEvery inquiry has a next step
23 open leadsFollow up
Overdue
Example inquiry ADaycare · Meet & greet completed
Follow up Due today
Example inquiry BBoarding · Contacted
Review Upcoming
Example inquiry CGrooming · New inquiry
Review Keep the conversation moving.See the stage, activity and follow-up date together.
Marketing Genie keeps inquiries and follow-ups organized so the next conversation is easier to find.
Pricing PilotIllustrative exampleExplore a change before committing
Example scenarioA price question, answered.
Current daycare day$40
Proposed daycare day$44
Compare the effect on your packages.
Review the proposed price alongside labor assumptions and what is left after labor.
A scenario is a decision aid.Explore a change separately from your saved prices.
Pricing Pilot helps you compare prices, packages and scenarios with labor cost in the picture.
Owner Outlook
The most urgent news first,
every morning.
A shared view of the business, with the items that need attention above the numbers. Start with the overview, then move into the app that can help you act.
- Needs attention, with a next step
- Reporting context that stays in view
- Connected views of your locations
Owner OutlookSample figuresNeeds attention
A useful place to startUnder target
Boarding occupancy62% · Target ≥ 80%
Over target
Labor share41.5% · Target ≤ 40%
Due today
Lead follow-ups6 conversations to review
Revenue$78,234
Boarding62%
Open leads23
Labor Intelligence
Put hours and labor cost
in the same picture.
Review payroll and recorded hours, compare locations, and plan staffing with pet volume and your benchmarks beside you.
See where the numbers need a closer look before deciding what to change.
Take a closer lookFrom hours to a clearer decisionWhat happened?
Payroll and recorded hours
How does it compare?
Pet volume, targets and locations
What comes next?
Staffing plans and the next period
Marketing Genie + Pricing Pilot
Who is coming,
and what to charge.
Keep the next conversation and the next price decision grounded in the business you run.
Marketing GeniePricing PilotTry the price before changing it.
Review your services and packages. Explore a scenario with labor assumptions in view before you decide on a new price.
Explore pricing scenariosHow it fits together
Four focused tools.
A clearer view of the whole business.
Record the work. Review the numbers. Decide what comes next.
01
Your daily inputs
Pets, hours, revenue,
inquiries and prices
02
The focused tools
Measures, labor,
follow-ups and scenarios
03
Owner Outlook
The overview,
with context and next steps
Start with the question you have
You don’t need to change
everything at once.
“I want to know how we’re doing.”
Start with Bark Metrics and the daily log. Build a clearer picture of revenue, occupancy and performance against your targets.
Meet Bark Metrics“I want to stay on top of leads.”
Start with Marketing Genie. Bring your inquiries and follow-up work into a view you can return to each day.
Meet Marketing Genie“I’m thinking about a price change.”
Start with Pricing Pilot. Compare the prices and packages you offer, with labor assumptions beside the scenario.
Meet Pricing PilotCan I try it now?
We’re preparing early access. Email info@mybestfriend.pet to tell us about your business and the question you want to tackle first. We’ll discuss availability and the next steps with you.
Do I have to start with every app?
Start the conversation with the tool that fits your immediate need: performance, labor, leads or pricing. We’ll help you work out a sensible starting point for early access.
Is this a booking system?
The suite focuses on understanding performance, reviewing labor, following up on leads and exploring pricing. Tell us what you already use for bookings so we can discuss how it fits your workflow.
What if I have more than one location?
The suite includes location-aware reporting and working views. Keep each location’s context in view while looking at the business as a whole.
What will it cost?
Public plans haven’t been announced yet. Request early access and we’ll discuss the scope, availability and pricing before you commit.
Are the figures on this page real business results?
No. The figures and product illustrations on this page are examples. They explain how the tools present information and aren’t customer results or a promise of performance.
Let’s start with your business
A better morning look
starts with a conversation.
Tell us what you run and what you want to understand better.